U.S. ad featuring Nelly Furtado boosts profile of Victoria conservation group

[Ian]

VANCOUVER (CP) - A four-page advertising spread in Vanity Fair magazine of Nelly Furtado covered in gold is bringing attention to a Victoria-based conservation group.
The international pop star and Victoria native is featured in the campaign for Bailey Banks and Biddle, a high-end jewelry store chain with more 70 stores in 31 states and Puerto Rico. At the bottom of the ad's first page, it mentions the Land Conservancy, a cause Furtado has been involved in for nearly three years.
"She not only endorsed us for free but she also gave us the funds she would have been paid doing that ad," said Carla Funk, a representative of the Victoria-based group.
Funk would not say how much the organization got from the ad, but said it was substantial.
The Land Conservancy's relationship with Furtado started when they saw on her website that one of the 28 year old's favourite destinations was the Sooke Potholes. The popular scenic spot 20 minutes outside of Victoria is one of the areas the non-profit group works to protect.
When the Land Conservancy approached Furtado's people more than two years ago, it heard back almost immediately.
"(Her agent) called me from Cannes. . .and said 'Nelly is so excited about this. It's two o'clock in the morning for me but I just want you to know she's in, she wants to help you guys,' " said Funk.
Since then, Furtado has donated her time, money and image to the group.
Funk said she spent an afternoon with the pop star last January and was impressed by how passionate she was about the land.
"She's just concerned about her child and other people's children and our grandchildren to have places that are green," she said.

Source: http://www.cbc.ca/cp/entertainment/061125/e112533A.html

[dad-nica (Mod)]

Interesting !!! Thanks!!

[Nat]

kool Nelly!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[Jose]

cool thnx u so much ian ! !

[Maca (Mod)]

The biggest kudos ever to Nelstar

[Do-Rithm]

Thanks for it.

[Jose]

cool thnks for sharing ! !

[syrialovesnelly]

nelly is awesome

[byron]

HAHAHAha she is very awesome